Reading through all the posts regarding our proposed ‘Emerald City’ venue has certainly been illuminating. I would like to add the following points concerning the proposed 1100 daily visitors this new venue will see passing through its doors.
By Elisabeth Logan (pictured below)
Due to geographical considerations, Coffs Harbour is not exactly a day trip for anyone living outside the immediate area – Sydney (525k); Brisbane (393k); Newcastle (383k); Tamworth (300k) – so it is extremely unlikely anyone will be driving up/down the highway just to pay us a day visit. In fact, there will realistically only be two types of visitors to Coffs: those staying in the area, or those passing through to other destinations.
If simply passing through, the time these visitors will spend in the Coffs Harbour region will probably be about 2-3 hours max, and personally, I doubt very much they will consider visiting a building stuck in the middle of the CBD, with no views (except of a car park) and nothing particularly exciting about it, when they have so many other options available – the Botanical Gardens, the Jetty Foreshores, Bruxner Park, the Bunker Gallery, Big Banana, Maritime Museum, etc.
However, if staying in the area, it is conceivable they may visit the ‘Emerald City’ art gallery and museum – a change from the beaches and outdoor lifestyle Coffs is famous for. But – more than likely it will be a one-off, never to be repeated visit. After all, what exactly is so exciting about it that would warrant a repeat visit?
As things stand at the moment, I am struggling to see how the ‘Emerald City’ is going to attract anywhere near the estimated 400k visitors a year, because of its rather obvious limitations.
First published at The Citizens Voice Facebook page 23 November 2019
Outlook has published about this specific issue before too. See; https://coffscoastoutlook.com.au/around-400000-visitors-a-year-to-the-new-cultural-and-civic-centre-in-gordon-street-lets-give-that-claim-a-reality-check/